Digital Marketing

Advanced Certified Digital Marketing Master Course

Transform Your Career: From Novice to a Full-Stack Digital Marketing Professional in 12 Weeks.

Course Overview

In today’s digital-first world, businesses are competing for online attention more than ever. Our Advanced Certified Digital Marketing Master Course is a comprehensive, industry-vetted program designed to equip you with the essential skills, strategic knowledge, and hands-on experience required to excel. This course takes you on a practical journey through all the core pillars of digital marketing, from search engine optimization (SEO) and social media to paid advertising and analytics. You won’t just learn the theory; you’ll execute real-world campaigns, master industry-leading tools, and build a professional portfolio that will make you stand out.

Who Is This Course For?

This program is perfect for:

Fresh Graduates & Students: Looking to build a high-growth career in a dynamic industry.
Marketing Professionals: Seeking to upgrade their skills from traditional to digital marketing.
Entrepreneurs & Business Owners: Who want to leverage digital channels to grow their business and increase ROI.
Freelancers: Aiming to expand their service offerings and attract high-value clients.
Career Changers: Anyone looking to pivot into a future-proof and in-demand profession.

Prerequisites: No prior marketing experience is required. All you need is a passion for learning, basic computer skills, and a desire to succeed.

Key Highlights & Why Choose Us

360° Comprehensive Curriculum: 12+ in-depth modules covering every aspect of digital marketing.
Live Industry Projects: Go beyond theory with hands-on experience on 5+ real-world projects.
Master 20+ Digital Tools: Get practical training on industry-standard tools like Google Analytics, SEMrush, Google Ads, HubSpot, and more.
Dual Certification: Receive our course completion certificate and get prepared for 8+ globally recognized certifications from Institute
Expert-Led Training: Learn from seasoned industry professionals with 10+ years of experience.
100% Placement Assistance: Dedicated career services including resume building, mock interviews, and job placement support.
Lifetime Access: Get lifetime access to updated course materials, videos, and our exclusive alumni community.

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Digital Marketing Comprehensive Course Curriculum

Our curriculum is meticulously designed to build your skills from the ground up.

Module 1: Foundations of Digital Marketing (Week 1)

Understanding the Digital Marketing Landscape
Digital vs. Traditional Marketing
Crafting a Digital Marketing Funnel (AIDA, TOFU/MOFU/BOFU)
Defining Target Audience & Buyer Personas
Setting SMART Goals & KPIs

Module 2: Website Planning & Creation (Week 2)

Understanding Domains & Web Hosting
WordPress Fundamentals: Building a Professional Website without Code
Key Principles of UI (User Interface) & UX (User Experience)
Designing High-Converting Landing Pages
Website Analytics Integration (Google Analytics, Search Console)

Module 3: Search Engine Optimization (SEO) (Weeks 3-4)

How Search Engines Work
Advanced Keyword Research & Competitive Analysis
On-Page SEO: Title Tags, Meta Descriptions, Content Optimization, Schema Markup
Off-Page SEO: Link Building Strategies, Authority Building
Technical SEO: Site Speed, Mobile-Friendliness, Crawlability, Indexing
Local SEO & Google Business Profile Optimization
SEO Auditing & Reporting

Module 4: Search Engine Marketing (SEM) – Google Ads (Week 5)

Fundamentals of Pay-Per-Click (PPC) Advertising
Google Ads Account Structure
Creating High-Performance Search Campaigns
Ad Copywriting & Ad Extensions
Bidding Strategies & Quality Score Optimization
Introduction to Google Display, Shopping, & YouTube Ads
Remarketing & Audience Targeting

Module 5: Social Media Marketing (SMM) (Weeks 6-7)

Developing a Social Media Strategy
Content Creation & Curation for Social Media
Facebook & Instagram Marketing (Organic & Paid)
LinkedIn Marketing for B2B & Personal Branding
Twitter & YouTube Marketing Strategies
Social Media Automation & Management Tools (e.g., Hootsuite, Buffer)
Social Media Analytics & Reporting

Module 6: Content Marketing & Strategy (Week 8)

Developing a Content Marketing Strategy
Blog Writing, Video Marketing, and Infographics
Content Promotion & Distribution Channels
Integrating Content with SEO & SMM
Measuring Content ROI

Module 7: Email Marketing & Automation (Week 9)

Building an Email List & Lead Generation
Email Campaign Creation & Segmentation
A/B Testing Subject Lines, Content, and CTAs
Marketing Automation & Drip Campaigns
Using Tools like Mailchimp or ConvertKit

Module 8: Web Analytics with Google Analytics 4 (GA4) (Week 10)

Setting up and Navigating GA4
Understanding Key Metrics and Reports
Tracking Conversions and User Behavior
Creating Custom Reports & Dashboards
Making Data-Driven Marketing Decisions

Module 9: Advanced Digital Marketing Concepts (Week 11)

Inbound Marketing Methodology
Affiliate Marketing
Online Reputation Management (ORM)
Basics of Conversion Rate Optimization (CRO)
Introduction to Programmatic Advertising

Module 10: Capstone Project & Strategy Creation (Week 12)

Developing an Integrated Digital Marketing Strategy for a Business
Budget Allocation & Channel Mix
Project Execution & Presentation
Portfolio Development

Module 11: Career Services & Interview Preparation

Resume & LinkedIn Profile Building
Portfolio Review
Mock Interviews with Industry Experts
Job Search Strategies

Course Format & Delivery

Duration: 12 Weeks / 3 Months
Mode: Live Online Interactive Classes
Schedule: Weekend Batches (Sat & Sun, 3 hours/day) and Weekday Batches (Tue, Wed, Thu, 2 hours/day)
Includes:
- 72+ Hours of Live Training
- 40+ Hours of Practical Assignments & Projects
- 24/7 LMS Access with Class Recordings
- Dedicated Q&A and Doubt Clearing Sessions
- Community Forum Access

Try it for Free!

Frequently Asked Questions (FAQs)

Do I get a certificate after this course?

Yes, you will receive a globally recognized certificate of completion from our institute. We also provide full guidance to help you clear certification

What if I miss a live class?

All our live sessions are recorded and uploaded to the Learning Management System (LMS) within 24 hours. You can access them anytime.

Is this course suitable for someone with a non-technical background?

Absolutely! This course is designed from a beginner's perspective. We cover all concepts from scratch.

Do you offer EMI options for payment?

Yes, we offer flexible No-Cost EMI options with all major banks and credit cards. Please contact our admissions team for more details.

How long do I get support?

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Do I need to renew my license?

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What Our Students Are Saying

Join thousands of successful graduates who have transformed their careers with our Digital Marketing Master Course. Here's what they have to say about their experience:

★★★★★ 5/5

“The course was a game changer for me! I went from having zero knowledge about digital marketing to landing my dream job within three months of graduating.” – Sarah J.